Developed copy and graphic brief for launch of gaming website, including marketing collateral, online ads, and other online marketing content.
Created storyboard for online video and 3D animation, including script, art direction, and creative conceptualization with international production house and client.
Initiated TikTok and Youtube channel, which amassed 350,000 subscribers, organically and without paid promotion, by leveraging content-driven strategy
Managed and produced creative content for gaming, application, and lifestyle verticals which gained 40M+ views on Youtube and 100M+ views on TikTok since 2021
Collaborated with international sponsors and advertising agencies to promote, drive sale, and generate downloads for global mobile application and product through strategic content partnerships and social media outreach
Senior Marketing Associate (Creative) I Garena Online Thailand | April 2019 – April 2022
Developed creative direction and content for Garena RoV Thailand’s social media platforms, increasing consumer engagement and ROI through execution of social media campaigns
Initiated and managed the official TikTok channel to 600,000 followers by building a game community, establishing creative partnerships with influencers, and creating exclusive contents.
Developed monthly promotional campaigns and content plan by working with a regional team and designers to localize marketing materials to suit Thai gamer market. – Utilized social media KOLS contents to develop online ad campaigns, sales campaign and community event to generate awareness, lead to download application and purchase items
Produced livestream and online show to promote game campaign, generating thousands of engagement real-time
Collaborated with international production houses, art studios, and agencies by briefing creative ideas, managing work quality to ensure successful completion of projects.
INTERNSHIP
Account Executive I TBWA Thailand | January – March 2019
Corporate Communication Officer I PTTEP Exploration and Production Public Company | June – August 2018
Media Planner I Adapter Digital Agency | June-August 2017
TRAINING
Google Project Management Professional Certificate I Google on Cousera
Google Digital Marketing & E-commerce Professional Certificate I Google on Cousera
BAD Student Workshop 2022 I Bangkok Art Directors Association
Foundations of Business Strategy Course I University of Virginia on Cousera
Marketing in a Digital World Course I University of Illinois on Coursera
WORKING SKILL
Language Skills : Fluent in Thai and English (TOEIC score: 890)
Technical Skills : Strong computer skill: Adobe Illustrator Adobe Photoshop, Microsoft Word, Microsoft Powerpoint, Microsoft Excel
Hard Skills: Marketing Plan, Project Management, Social Media Content Plan, Graphic Design, Copywriting, Art Direction
Soft Skills : Creativity, Problem-Solving, Teamwork, Time Management, Flexibility, Work Ethic, Attention to Detail
EDUCATION
2023 – 2024 : Master of Sciences in Digital Marketing I University of Exeter, England
2015 – 2019 : Bachelor of Arts Program in Journalism and Mass Communication Thammasat University, Thailand I Major Advertising | GPA 3.66
