Like everyone in this era, most of them search for the shortcut of successful business. I’m not telling you that this book provides the easiest way to be successful in your investment. But ” The 1-page marketing plan ” give you more than that which you can find by reading it.
Allan Dib is talented at explaining the complicated things in an easy and understandable way that everyone or non-basic people can understand it thoroughly. With a normal and easy-to-understand explanation, the readers easily learn the hard marketing concepts and case studies. As the author organizes marketing knowledge into an easy-digested way that suitable for all ages people.
Overall, I really appreciate this book although I have learned about marketing basically. This book gives me another aspects in marketing that interesting and practical which I can really use in my fields of study and my future business plan.