ZMOT by Google in digital marketing model
By adding ZMOT, the model completely represents nowadays consumer behavior. Buying lipstick, for example, if you look closely at the environment all around, you will find that there are plenty stimuli that persuade you to buy a product. The advertisement on television, radio, and mostly on digital platform…
Suggested book of January 2017
Like everyone in this era, most of them search for the shortcut of successful business. I'm not telling you that this book provides the easiest way to be successful in your investment. But " The 1-page marketing plan " give you more than that which you can find by…
” Local Motors ” New generation of product co-creation
Local Motors was founded in 2007 by John B. Rogers. Local Motors is motor vehicle manufacturing company that significantly perceives the important of co-creation. Therefore this company allows customers and car lovers designing their own car. Which one has the most votes, the company will produce that design…